TEENIE WEENIE draws inspiration from the traditional lifestyle and refined taste of American upper society. Since its inception, the brand has been dedicated to designing vibrant, stylish casual wear for young people from well-educated and affluent backgrounds, allowing them to naturally express confidence, individuality, and a distinctive leadership presence through their everyday style.In 2004, TEENIE WEENIE entered the Chinese market and was immediately embraced by young consumers. With its rapid growth and strong brand recognition, TEENIE WEENIE now operates 935 stores across China, becoming a beloved lifestyle brand among the new generation.

At the heart of the brand lies the Bear Family, the iconic symbol of TEENIE WEENIE. Each bear has its own unique story and personality. For example, Kate, a 19-year-old girl in the TEENIE WEENIE family, is cherished by everyone around her. She is outgoing, optimistic, and naturally charming—someone who can easily connect with others at first sight. Through these lovable characters, young consumers are able to see reflections of themselves, making the Bear Family a companion along their journey of growth.