Founded in Rome in 1994 by Enrico Maria Sconciaforni and Alessandro Orsini, Subdued was created to offer high-quality, trend-driven clothing tailored to teenage girls. Rooted in youth culture, the brand blends effortless style with a strong sense of community. Subdued now operates over 130 stores worldwide and has established a strong international presence.

Enrico’s and Alessandro’s approach to pret-a-porter was new and different from what anyone in Italy had ever done before. They used teens’ lifestyle as their main inspiration, both on their design as well as the shops set up. The shop has quickly become a hub for local teens. From just one store in Rome, Subdued quickly became an international company, but kept truthful to its DNA; teens lifestyle and retail expertise. Subdued has become the main global destination for trendy and fashionable teenage girls, between the ages of 14-20. In search of outfits with special attention to detail. We got it, and that’s what distinguishes us from the mainstream fashion market.